FOOL
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FASHION COMMUNICATES. IT SAYS SO MUCH ABOUT WHO WE ARE, WHAT WE DO AND HOW WE FEEL. WE THINK EVERYONE NEEDS TO BE HONEST, WEAR THEIR QUIRKS. USE FASHION TO NURTURE THEIR INDIVIDUALITY.

FOOLS ARE ACTUALLY BOLD AND BRAVE. THEY LIVE WITHOUT JUDGEMENT. A FOOL IS A VIBRANT CHARACTER. THEY’RE FUN, THEY CREATE SPECTACLE. A FOOL IS ALSO ASSOCIATED WITH COLOUR.

COLOUR IS A HUGE PART OF OUR COLLECTIONS. COLOUR IS LUDIC. IT MAKES PEOPLE SMILE. WE UNDERSTAND WHY PEOPLE ARE AFRAID TO WEAR COLOUR. THEY’RE AFRAID TO STAND OUT. WELL, WE SAY, STAND OUT!

WEAR CLOTHES THAT START CONVERSATIONS.

FOOL’S DESIGNER, ROWENA DOOLAN, PLAYS IRREVERENTLY WITH SHAPES, SILHOUETTES, TEXTURES, PATTERNS AND COLOURS. SHE HAS BEEN A VIBRANT PART OF MELBOURNE’S FASHION SCENE SINCE OPENING HER DOORS IN GREVILLE ST, PRAHRAN.

FOOL IS DESIGNED AND MADE IN MELBOURNE AND IS PROUDLY INCLUDED IN THE PERMANENT FASHION COLLECTION OF THE NATIONAL GALLERY OF VICTORIA. 

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Follow : @FOOL118 

 
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CONTACT US

 

118 Greville St

Prahran,

VIC 3181

foolclothing@gmail.com
(03) 9521 4909

Mon – Fri : 10.30 a – 6.00p

Sat : 10.00 a - 5.00p

Sun : 12.00 p – 4.00p